An expert on global economic trends and former managing director of the Tiger hedge fund, Todd Buchholz shows audiences how worldwide events influence today’s economic environment. Buchholz has authored numerous books, including Market Shock, New Ideas from Dead Economists and From Here To Economy. His most recent book is Bringing the Jobs Home, which explores the economic dangers of outsourcing and provides strategies for helping the U.S. remain economically competitive.
 

Mike is an IBM Distinguished Engineer and the Manager of Site Architecture for ibm.com, IBM's customer-facing Web site. Mike is an expert in search marketing, search technology, publishing, Web personalization, and Web metrics.

Mike has worked at ibm.com since 1998, pioneering IBM's successful search marketing program. IBM's Web site of over two million pages was a classic "big company" Web site that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt of Global Strategies International, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM's content improvement that has resulted in dramatic gains in traffic from Google and other Internet portals. Their IBM Press book Search Engine Marketing, Inc., shows any business the steps to search marketing success. Both Search Engine Optimization (SEO) and paid search techniques are explained.

Mike has managed numerous projects at ibm.com, including continual upgrades to the ibm.com search engine. Mike is an expert in search technologies, developing technology at IBM Research, Lotus, and other IBM groups over the years. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted four patents with two more pending. Mike developed the business model for search technology at ibm.com, justifying investment with the increased revenue from more customers finding what they are looking for. Mike introduced automatic categorization technology in 2001 and multifaceted search technology, beginning with the Server Finder, in 2003.

Keynote Session:

If blogs, podcasts, and Web feeds make you dizzy, you're not alone. Interactive marketing is an increasingly important part of any marketing campaign, which is new territory for traditional brand marketers. If you didn't grow up as a direct marketer, you've got a lot to learn—but you can start here. Find out how the "new" marketing works, especially how its done for global customers.

The Web has changed the marketing world--if you're like most companies, your prospects are more likely to research your products and services by heading to your Web site than any other way. (How many printed brochures did you mail out last month?) And Google and other Internet search engines have transformed the way your customers find your company and research prospective purchases--they start with search and your company needs to be found. And technologies such as podcasts and Web feeds send your message beyond the boundaries of your Web site.

Find out why interactive marketing is so important, but also so difficult for medium-to-large multinational companies. Learn how IBM brought together thousands of employees in over 80 countries in a successful global marketing program. Recognize your own company's marketing struggles and discover how you overcome them.

 

Steve Gillespie, EDS

"EDS in the Global Marketplace"

Steve is Vice President & Client Executive for EDS’ Strategic Segments organization. Gillespie is responsible for executive relationships, delivery excellence, growth, and customer satisfaction for EDS’ web hosting, content management, and global aftermarket warranty services.  

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